![]() 08/10/2020 at 10:51 • Filed to: Caadillac, Cadillac Lyriq | ![]() | ![]() |
Think about it. One of if not their most important EV’s debut from a luxury brand that has been struggling isn’t launching in the US for another year or 2. They aren’t taking any reservations or releasing any information regarding range or price for it either. Instead its launching in China first. Then the US. That should tell us everything we need to know. Contrary to popular online opinions, people aren’t interested in EV’s here yet. Range anxiety, a serious lack of infrastructure investment (for some reason companies keep investing chargers along major highways. As if everyone is wanting to go across country with these things. Build charging stations like gas stations. It makes more sense.) and a price that even with tax credits is still pricey has turned off or disinterested consumers here in the US.
Meanwhile China has been more welcoming of EV’s. Tesla dominates in China of course, but while here in the US where they sell thousands per month while other brands sell hundreds, they just sell thousands of EV’s overall. EV sales there are crushing it, making China the largest market for EV’s in the world. By the time this thing debuts, it will most likely be playing catch up to Tesla yet again, attempting to lure Model X buyers over on what will most likely be on their 2nd or 3rd vehicle.
![]() 08/10/2020 at 11:30 |
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It makes sense. With over a billion people, and an economy that was growing quickly, China surpassed the US as the world's largest car market a few years ago. They're going where they hope to get the largest share.
![]() 08/10/2020 at 11:42 |
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Which I get but that thing is ugly and I’m not sure EV is still right for Cadillac.
I would have done it with Buick, huge name in China. Here in the US no one cares about them and could have been a brand revitalize for them. The S-class, 7-series, and A8 can be hybrids now not EVs
Cadillac’s Flagship here in the states has been and will be the Escalade, the exuberance of f-u money.
But C adillac fucked up when they didn’t produce the Escala. The ct6 was nice but p eople have clamored for a f lagship sedan for years. HQ at Scotts M iracle Gro is still full of S-class AMGs and 7-series not Escalades or other luxury S UVs.
![]() 08/10/2020 at 12:19 |
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Well, the up-side with auto makers prioritizing China’s market is that we all get 300HP 2.0L Turbo engines.
![]() 08/10/2020 at 12:42 |
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I’m not there target market so I don’t care much past the new factor. However can you blame them? This isn’t a compliance vehicle like some people see the Bolt so you’d have to focus on where the money is. Right now the Chinese market is doing well for EVs with government investment and incentives.